1 Million Free Movie Nights
Partner | Walgreens
Captured shopper traffic during the critical, but cluttered Thanksgiving holiday period by harnessing the collective promotional power of Walgreens and Redbox to create a buzz-worthy doorbuster event.
› Developed a Thanksgiving Day doorbuster deal giving away a total of one million free movie nights at Walgreens stores nationwide to drive in-store traffic, sales, and rental revenue.
› Worked with Catalina to seamlessly deliver promo codes to the first 130 customers to make a purchase at each Walgreens store.
› Constructed a comprehensive communication plan that leveraged studio content and included circulars, email, employee engagement, in-store radio, social media, blog outreach, PR, and in-store signage to build awareness and excitement
The crowd-pleasing program delivered millions of brand impressions, increasing rental visits and driving a 10% basket increase among early morning shoppers to become an annual tentpole promotional event.